Abstract:

Since 2007， the overseas investment of Chinese publishing enterprises has become more and
more active， showing the characteristics of diversified investment modes， expansion of investment areas，
diversified investment objectives and systematic enhancement of investment. However， there are still some
problems， such as small investment scale， unified investment layout， single investment motive， traditional
financing means， inappropriate organizational models， imperfect security system and so on. Only when
publishing companies have a clear understanding of the problems in overseas investment can they better plan
the future investment strategy.