Publishing Journal ›› 2016, Vol. 24 ›› Issue (2): 91-.

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Reconstruction of Chinese Mobile Publishing Value Chain: Principles and Procedure

  

  • Online:2016-03-15 Published:2016-03-15

Abstract:

From the perspective of traditional publishing houses, this paper analyzes the challenges which
caused by mobile Internet, and induces the components of mobile publishing value chain,then discusses the
reconstruction mechanism and procedure of mobile publishing value chain.