Publishing Journal ›› 2016, Vol. 24 ›› Issue (4): 111-.
Previous Articles Next Articles
Online:
Published:
Abstract:
Point out that multinational companies have to move forward with integrating strategies both of globalization and localization to attract consumers. Take Kinokuniya as an example, which has met with recent success in the field of international extension, merchandise selection, promotion modes and global operations. Kinokuniya has achieved some cultural innovation based on its global as well as local practice, which provides some reference for domestic cultural enterprises to enter the world market.
0 / / Recommend
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2016/V24/I4/111