Abstract:

From the perspective of media evolution，media integration，which is Internet-based， aggregates all media function through erasing boundaries between media，and then vaious media can exist and merge with  each other. This phenomena shows that digital publishing goes beyond the limit of medium and content carrier， presenting obvious flexible features.  However，from the perspective of media integration parodox and negtive effects，digital publishing’s  transformation will inevitably goes into differential paths， and we should also be warned against the emergence of digital material homogenization， which is a refection of digital publishing’s  flexible features.