Abstract:

Since the reading needs have changed by digital technology and the publishing system reform has entered a crucial stage.  As a new publishing model, Crowd-Funding Publishing may bring new ideas for the development of the traditional publishing industry.The advantages of the Crowd-Funding Publishing are its operational mode and the three levels of function. The core function is publishing financing platform. The extension function is the consumer and investor demand meet platform that enables publishing products enhance the value and experience. The additional function is publishing value decision platform that can play a collective wisdom in the publishing value choices and achieve self- organization management.