Abstract:

Based on systematic review and existing research, this study combines ECM and TAM with ISSM, to build users’continuance intention towards mobile reading model.Through the online questionaire and empirical testing with SPSS and AMOS, finds that attitudes, subjective norms, and perceived service quality， perceived system quality, perceived information quality and perceived service quality have positive influences on the continuance intention.Combined with the authors’own practical experiences,the study makes recommendations on how to design better mobile reading products.