Publishing Journal ›› 2014, Vol. 22 ›› Issue (1): 72-.

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Publishing Marketing Innovation in the Big Data Era

  

  • Online:2014-01-15 Published:2014-01-15

Abstract:

The concept “big data”, a further step of Internet development,requires human beings more for data involvement and analysis.Marketing regulations,therefore,have been changed greatly.This thesis tries to describe the change of traditional marketing system and the impact of big data,which leads to the innovation of publishing marketing.