Abstract:

With the promotion of four trends of culturalization，marketization，technicalization and socialization, publishing companies are suffering a sharp challenge of content reform. The necessary strategic choice of deepening reform with publishing companies is that, insisting on the defense of quality, building a content development mechanism focused on creation, transforming the content development paradigm with promoting creation, searching for the content reconstruct focused on the level of market，policy，digital and diversity, deepening transforming forward full dimension content, building the sight of China, the sight of the world.