Abstract:

User experience is extremely important in the human-centered design and it is a key element in
platform development. The paper firstly explored factors effecting mobile reading platform’s user experience
in quantitative analysis by user interviews and questionnaire survey; secondly， analyzed the collected data by
the method of exploratory factors analysis through the Statistics Package for Social Science（SPSS）; finally，
got seven factors which were defined by qualitative analysis combined with characteristics of mobile reading.
Confirming the factors influencing mobile reading’s user experience has conductive significance in the design
and evaluation of mobile reading platforms.