Publishing Journal ›› 2017, Vol. 25 ›› Issue (1 ): 18-.

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Analysis on the Strategic Layout Trend of China's Animation and Game Listed Companies

  

  • Online:2017-01-15 Published:2017-01-15

Abstract:

Animation and game listed companies setting up pan-entertainment industry ecosystem
through capital operation is inherent logic of its recent strategic layout. This paper chooses 15 animation and
game listed companies as the research objects to sort out their development scale and overall revenues,
and analyzes the strategic layout trends of 15 companies to provide some ideas for the whole media listed
company in choosing the direction of the strategies layout.