Abstract:

With the adventure the whole media age, media convergence has become an irresistible trend.
The literature publishing industry is in the trend of the times， and gradually shows a clear development logic，
that is， the traditional literature publishing and the network literature publishing in parallel， they both develop
and promote each other， which reflects the coexistence of the two forms of publication based on “stock
economy” and“ incremental economy”. This paper starts with the environmental changes in the whole media
age， analyzes and summarizes the different development logic of traditional literature publishing and network
literature publishing under the new era background. Through the dialectical description and analysis of the two
ones， in order to look forward the future of the bright prospects of common prosperity.