Abstract:

The official formulation of“theme publishing” was derived from the Theme Publication Project
implemented by the General Administration of Press and Publication in 2003, which proposed that“the theme
publication” is subject selection and publishing activities based on major events, great activities, important
themes, vital theoretical issues and others of the Party and the Nation at the national political, economic, social
and cultural aspects.This paper divides the theme publication from 2003 into three stages and systematically
examines the different characteristics of theme publishing topics in each stage.The article analyzes challenges
of the theme publication topics and puts forward countermeasures and suggestions.