Abstract:

After the gravity model for publishing industry is built up, the factors which impact the export of China publishing industry are researched empirically by using import data of 32 main countries and regions from China. The results show that economic strength and resident purchasing power of trading partner play significantly positive role in our publishing industry export; and geographical distances significantly hinder the export; and culture distances also hinder our publishing industry export but the effect is not significantly. Then, we put forward a market acceptance- market latent capacity matrix and further divide the 32 samples into four different zones and then different policies are proposed separately.