Abstract:

Along with the digital transformation and the advent of the "Big Data" era, western trade publishers have stared the exploration of "Big Data" application. They established direct relationship with the readers to acquire mass data; integrated digital reading platforms with social media and relied on professional teams to build "Big Data" application ability. Chinese publishers should establish "Big Data" consciousness in the digital transformation process; cooperate to build "Big Data" analysis platforms and establish clear "Big Data" application plan.

Key words: Big Data, Trade publishers, Western publishing