Publishing Journal ›› 2018, Vol. 26 ›› Issue (2): 108-.

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Interesting Marketing Project of Taylor & Francis Group in Academic Publishing

  

  • Online:2018-03-15 Published:2018-03-15

Abstract:

Cartoon Abstracts is one of Taylor&Francis Group’s marketing projects, and its core element
is comic. Cartoon abstracts introduce the main idea or innovation of the academic papers to readers by
offering the caricature version of the research. The features of Cartoon abstracts are accessible, fascinating,
diversity of style and shared. It is conducive to popularizing science, increasing authors’effectiveness
and improving publisher’s competitiveness. Although cartoon abstracts may have restricted function and
limiting factors in production process and applicability, it still has enlightenment to Chinese academic
publishing.