Abstract:

Publications take responsibility for“Going global”strategy under“the Belt and Road Initiative”.
Since the Silk Book Project putting into effect, the strategy point of our publications go to global market has been
changed from European and American to countries participating in the“Belt and Road initiative”. Under the care
of national macro policy, despite our publications have achieved remarkable results, there is still a certain distance
away from the best effect. Under the perspective of cultural power, the publications should further develop specific
the overseas audience. By the way, it needs to put overseas audience on the beginning of publications designnig
plan. Particularly, we should strengthen the contents of publications, and integrate the concept of intercultural
communication into the translation works, especially the digital publishing. While providing cultural content and
reading services for overseas audience, we could tell the Chinese story and spread the wisdom of China