Abstract:

No matter content development and production in the tape, or in the product distribution, marketing, the
audio publication development is still in the initial stage. The content and quality, pricing and sales channel, market
competition and the audience positioning have many problems, such as single source text and sales channel, insufficient
content reserves and the user viscosity, too high price, low market share, be difficult to nurturance use habit, be hard to
compete with other media, unperfect construction of legal system, piracy. There are large potential market and rich cultural
resources reserve, its development is feasible. From the content and the audience, quality and prices, sales and marketing,
publicity and advertising, the paper puts forward some advice to further develop it.