出版科学 ›› 2023, Vol. 31 ›› Issue (2): 70-.

• 发行学 发行工作 • 上一篇    下一篇

我国科技期刊微博运营现状与提升策略研究

  

  1. (武汉理工大学法学与人文社会学院,武汉,430070)(武汉理工大学法学与人文社会学院,武汉,430070)(武汉大学《地
    球空间信息科学学报 ( 英文 )》编辑部,武汉,430072)
  • 出版日期:2023-03-15 发布日期:2023-04-14
  • 作者简介:占莉娟,管理学博士,武汉理工大学法学与人文社会学院特任研究员 ;孙绪壕,武汉理工大学法学与人 文社会学院 2019 级本科生 ;王晓醉,武汉大学《地球空间信息科学学报(英文)编辑部》编辑。
  • 基金资助:
    本文系教育部人文社会科学研究青年基金项目(21YJC860024);中国科学院自然科学期刊编辑研究会
    项目(YJH202239)研究成果。

Research on the Current Situation and Improvement Strategies of Chinese
Scientific Journals on Sina Weibo

  1. (Department of Journalism and Communication, School of Law, Humanities and Society,Wuhan
    University of Technology, Wuhan, 430070)(Editorial Department of Geo-spatial Information
    Science of Wuhan University, Wuhan, 430072)
  • Online:2023-03-15 Published:2023-04-14

摘要:

利用网站数据统计的方法,调研样本期刊微博账号的运营现状,包括开通认证情况,
博文发布数量、频率及互动表现,内容类型、主题分布以及传播影响力等。结果显示,样本期刊博
文发布数量差异大,发布频率不稳定,互动量较少 ;呈现形式单一,作品发布缺乏持续性 ;博文以
论文分享、新闻和科普为主 ;传播影响力整体偏弱。在媒体加速融合的时代背景和建设世界一流
科技期刊的政策背景下,我国科技期刊需突破传统办刊思维,树立全媒体传播理念;并从博文主题、
内容表达、作品呈现、互动反馈等方面全方位改革升级微博内容 ;把握微博社交属性,营造双方
互动氛围,切实提高传播效果,打造科技期刊的“微博名片”,
助力科技期刊社会影响力的全面提升。

关键词:

Abstract:

Using the method of website data statistics, investigate the operation status of
Sina Weibo account of the sample journals, including the opening and certifification, the number,
frequency and interaction performance of the blog posts, the content type, theme distribution and
dissemination inflfluence. There is a large difference in the number of published articles in the sample
journals, the frequency of publication is unstable, and the amount of interaction is small ; the
presentation form is single, and the publication of works lacks continuity ; the blog mainly focuses
on paper sharing, news and popular science ; the overall influence of dissemination is weak.
Under the background of accelerating the integration of media and the policy of building world
class scientifific journals, Chinese scientifific journals need to break through the traditional thinking
of running journals and establish the concept of all media communication ; comprehensively
reform and upgrade the content of their own Sina Weibo from the aspects of the theme of blogs,
expression of contents, presentation of works, mechanism of interactive feedback ;grasp the
social properties of Sina Weibo to create a two-way interactive atmosphere ;effectively improve

the communication effect, create the “business card of microblog publishing” of scientifific journals

and help to comprehensively enhance the social inflfluence of scientifific journals.

Key words:

communication

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