出版科学 ›› 2021, Vol. 29 ›› Issue (2): 49-.

• 出版学 出版工作 • 上一篇    下一篇

自发秩序 :社群的理论定位及其出版应用再考察

  

  1. (浙江大学人文学院,杭州,310058)
  • 出版日期:2021-03-15 发布日期:2021-04-03
  • 作者简介:陈洁,浙江大学人文学院、浙江大学数字出版研究中心教授、博士生导师 ;蒋三军,浙江大学人文 学院 2017 级博士生。
  • 基金资助:
    本文系国家社会科学基金项目“面向社群网络的数字出版版权管理平台构建研究”(17BXW005)的
    研究成果之一,受“中央高校基本科研业务费专项资金”资助。

Spontaneous Order : the Theoretical Orientation of Community and Rediscovery of
its Application in Publishing

  1. (School of Humanities, Zhejiang University, Hangzhou, 310058)
  • Online:2021-03-15 Published:2021-04-03

摘要:

社群出版作为一种出版新业态,在研究中处于实践探讨多、社会学理论研究缺乏的现状。
从社群的社会学意义来看,社群并非一种具有统一的强大组织力的社会组织,亦非一种内部以斗争
力量为主的场域,而是一种介于组织和场域之间的自发秩序,社群内具有隐蓄的同趋群体力量。从
自发秩序视角出发,可以看到社群具有同趋性、多样性、变迁性等特点。出版机构要按照社群的特
点发挥好其在出版生产链中的作用。作为出版活动主体的出版机构,要加强对社群发现能力的建设;
内容编创方面,发挥好社群的智慧潜力;在发行渠道方面,要注意与社群渠道的融合;在效果方面,
要注重对社群旨趣变迁的认识和把握。

关键词:

Abstract:

As a new publishing format, the research on community publishing attracts
many practical based discussions, however, rather limited from the perspective of sociological
theories. From the perspective of sociological signifieance, community is neither a type of social
organization with a unified and powerful organizational power, nor a type of field dominated by
internal forces of struggles. Community is a type of Spontaneous Order between the organization
and the field , with implicit group power. From the perspective of Spontaneous Order, community
has the characteristics of convergence, diversity and variance. Publishing organizations should
make use of community in the whole publication production chain according to its characteristics.
As the main body of publishing activities, publishing organizations should strengthen the
construction of community insight ability; in terms of content creation, should utilize the wisdom
of the communities; in terms of distribution channels, pay attention to combine the distribution
channels with the communities; in terms of effect, pay attention to the recognition and grasping of
the changes of community interests.

Key words:

Users generating

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