出版科学 ›› 2021, Vol. 29 ›› Issue (4): 53-.

• 出版学 出版工作 • 上一篇    下一篇

突发公共卫生事件中民众信息需求与图书出版对策研究

  

  1. （华中科技大学出版社，武汉，430223）
  • 出版日期:2021-07-15 发布日期:2021-07-31
  • 作者简介:周清涛，华中科技大学出版社编辑。

Information Demand of the Public and the Corresponding Book Publishing Strategies in Public Health Emergencies

  1. （Huazhong University of Science and Technology Press， Wuhan， 430223）
  • Online:2021-07-15 Published:2021-07-31

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摘要：

从突发公共卫生事件特点及舆情发展规律出发，采用生命周期理论划分舆情发展周期，
分别为初发期、形成期、持续期和平复期，分析各周期民众信息需求的特点以及相应的有效信息
供给媒体。同时根据图书信息供给的特点，分析图书出版单位在突发公共卫生事件中信息供给的
优势，特别是在形成期至平复期能提供民众所需的深度信息和系统信息。具体的图书出版策略为
提前主动应对、占据先机，精准选题、有的放矢，出版形式多样、便于民众理解和应用。图书出
版单位及时出版相关图书满足民众的知识需求，以减少和减轻突发公共卫生事件可能造成的伤害，
主动承担自身社会责任和使命。

关键词:

Abstract:

People have different demands for information at different stages of the development
of public health emergencies. Based on the characteristics of public emergencies and the law of
public opinion development， the public opinion developing pattern is divided into four periods as
initiation， formation， duration and resolution by employing the life cycle theory. The information
demand of the public and the corresponding effective information supply media in each period
are also analyzed in this paper. Books are one of the most important information suppliers in the
public health events. According to information demand of the public and the characteristics of
information supplied by books， the author puts forward the book publishing strategies as follow.
As book publishers， we should prepare in advance when the public health event occurred，
choose the topics accurately to match the public demands， publish books in various forms
by using different media for the public to understand easily， and supply the information and
knowledge timely for the public to reduce and mitigate the possible harm caused by public health
emergencies.

Key words:

supplies Book publishing

中图分类号: 

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