关键词: 数字出版, 营销创新, 大数据, 虚拟现实

Abstract:

The new media technology has brought a great change in the consumption environment of
publishing products. Traditional marketing logic of publishing products is no longer applicable to the new digital
publishing products. The marketing innovation of digital publishing products should take the user’ s demand
as the center， which is an inevitable choice. Big data， we-media and virtual reality as well as more new
technology provide a new perspective for marketing innovation of digital publishing products.