出版科学 ›› 2017, Vol. 25 ›› Issue (3): 48-.

• 编辑学 编辑工作 • 上一篇    下一篇

打造精品教材的关键:团队 + 内容——兼谈教育出版的使命

马明辉   

  1. ( 教育科学出版社, 北京, 100101)
  • 出版日期:2017-05-15 发布日期:2017-05-15
  • 作者简介:马明辉,教育科学出版社副编审

The Key to Creating Excellent Textbooks: Teams + Content

  • Online:2017-05-15 Published:2017-05-15

摘要:

如何打造精品教材是教育类出版社共同面对的难题。 只有打造强有力的作者团队、 编辑团队、 营销
团队和培训团队, 各团队各司其职、 通力合作, 明晰好教材的标准、 明确各团队的权利与义务、 合理设计流程,
才能打造内容过硬的精品教材。 要做到这些, 教育出版必须谨记使命, 以培养教师和学生为己任, 心怀教育大业、
心系国家未来。

关键词: 教育出版, 教材, 基础教育

Abstract:

How to create excellent textbooks? This is the common problem of the educational publishing
houses. In order to solve this problem, we must create some powerful teams, including the author teams, the
editor teams, the marketing teams, and the training teams. These teams must work together, and comprehend
the standards of excellent textbooks, and understand the rights and duties, and design the procedures
reasonably. For the sake of achieving these goals, educational publishing have to remember its mission, and
take the cultivation of teachers and students as its own duty. It must have a passion for education, and keep
the future of the country in mind.