出版科学 ›› 2017, Vol. 25 ›› Issue (4): 69-.

• 出版学 出版工作 • 上一篇    下一篇

社群经济下传统期刊的创新路径研究

李 靓   

  1. (湖北经济学院,武汉,430205)
  • 出版日期:2017-07-15 发布日期:2017-07-15
  • 作者简介:李靓,管理学博士,湖北经济学院讲师。

Research on Innovation Path of Traditional Magazine in Community Economic

  • Online:2017-07-15 Published:2017-07-15

摘要:

社群经济是基于互联网的新型人际关系下的商业现象,在社群经济的影响下,媒体与受众之间的关
系开始转变,新型的关系网络开始搭建。本文以传统期刊为研究对象,从圈定用户、搭建平台和参与变现三个
维度探讨社群经济下传统期刊的创新发展,旨在对传统期刊在互联网环境下的转变提供参考和借鉴。

关键词: 社群经济, 传统期刊, 创新, 自组织

Abstract:

Community economic is a kind of commercial phenomenon based on a new relationship in the
network era. Under the influence of community economic, the new network has been set up. This paper
analyzes the traditional magazine from three aspects, user delineation, platform establishing and liquidity of
participation, which contribute to the innovation of traditional magazine. This paper aims to make reference to
the transformation of traditional magazine in the network era.