出版科学 ›› 2016, Vol. 24 ›› Issue (5): 38-.

• 编辑学 编辑工作 • 上一篇    下一篇

出版企业编辑考核评价体系的构型与探索
——以Y 出版社为例

姜 鹏   

  1. 西北大学新闻传播学院
  • 出版日期:2016-09-15 发布日期:2016-09-15
  • 作者简介:姜鹏,传播学博士,西北大学新闻传播学院讲师。
  • 基金资助:

    本文系教育部人文社会科学研究青年基金项目(15YJC860009)、陕西省教育厅科研计划项目(人文社科专项)
    (14JK1717)、西北大学科研基金项目(人文社科类)(13NW08)的阶段性研究成果。

The Configuration and Exploration of Editor Assessment and Evaluation System of
Publishing Enterprises: Analyzing Y Press as an Example

  • Online:2016-09-15 Published:2016-09-15

摘要:

作为参与市场竞争的主体,Y 出版社采用平衡计分卡与关键绩效指标相结合的方式进行编辑考核评
价体系的构型。Y 出版社根据平衡计分卡考核评价指标,从财务、读者、内部运营、学习与成长四个维度,结
合企业战略目标和具体情况,确立详细的关键绩效指标,主要包括基本利润、社项目、出书品种、编校工作量、
过程管理、重点出版物、单项奖罚等体系化的编辑考核评价内容。该考核评价体系在实践过程中效果好,可行
性高,可操作性强,值得同行企业借鉴。但是,该体系执行过程中在编校工作量与品种、利润的衔接,以及过
程管理等方面易受人为主观因素影响,仍有进一步探索优化的空间。

关键词: 出版社, 编辑考核, 评价体系, 执行分析

Abstract:

As the main body of modern enterprise to participate in market competition, Y press uses a
combination of BSC and KPI theory method to build its editor assessment and evaluation system. Based on
four BSC assessment and evaluation indexes of financing, readers, internal business, learning and growing,
combined with its enterprise strategic target and specific situation, Y press further established the detailed KPI
indexes, mainly including systematic editor assessment contents of basic profits, press programs, publishing
varieties, redaction workload, process management, major publications, individual rewards and punishment,
etc. With high feasibility, strong maneuverability, the assessment and evaluation system has a good effect in
practice, worthy of reference for similar enterprises. However, in the process of execution this system is easily
affected by artificial subjectivity in the aspects of redaction workload and varieties, profit cohesion, process
management and control, so it has further optimization space for us to explore.