关键词: 出版社网络自营丨 图书代理商丨 , 网络营销

Abstract:

Publishing-house-owned online bookstore has become an inexorable trend in book market. The author anal
yzed the situation of publishing-house-owned online bookstore from the following three aspects: the advantages and dis
advantages of publishing-house-owned online bookstore; the important elements in publishing-house-owned online
bookstore; the relationship between publishing-house-owned online bookstore and other marketing channel.