关键词: 书报刊丨 数字出版物 , 丨分销渠道丨 设计丨 整合

Abstract:

With the ever-accelerating development of digital publishing industry, digital publishing has become the only
way to transform for the traditional publishing industry. So that it is necessarily required a more sophisticated design and integration for the digital publications’ distribution channel to cater to the growth of the industry. In this paper, we mainly
use the method of literature research to organize and discuss deeply on the design and integration of the distribution channel
for digital publications of books, newspapers and magazines. We found its distribution channels are divided into internet
channels and traditional channels, and it’s also necessary to refine its distribution channels based on the characteristics of
different products and consumer groups. Meanwhile, the integration of internet channel, traditional channels and mixed
channels reasonable can expand the scope of the market and refine industry chain structure. Furthermore, the reasonable
integration contributes to the continuous improvement and perfection of the distribution channels.