关键词: 三网融合, 　出版企业, 　网络营销, 　战略规划

Abstract:

With the rapid development of triple-play, publishing industry’s marketing  will further expand to “three kinds of network”marketing(The following article instead with“network marketing”)from the store marketing，internet marketing. That is an inevitable trend of publishing industry’s  future development. Therefore, to the publishing enterprises, how to formulate the network marketing strategy planning in the context of triple-play has become the key of doing network marketing well and realizing the whole marketing strategy.

Key words: Triple-play, 　Publishing enterprises, 　Network marketing, 　Strategy planning