出版科学 ›› 2024, Vol. 32 ›› Issue (04): 64-.

• 国外出版专题 • 上一篇    下一篇

韩国网络漫画海外出版传播策略研究

  

  1. 华中师范大学文学院
  • 出版日期:2024-08-08 发布日期:2024-08-10
  • 作者简介:王若扬,华中师范大学文学院 2020 级博士生。

Study on Overseas Publication and Dissemination Strategies of Korean Webcomics 

  1. School of Chinese Language and Literature, Central China Normal University
  • Online:2024-08-08 Published:2024-08-10

摘要: 简要回顾和梳理韩国网络漫画的发展历程及其现状。分析与总结韩国网络漫画的海外出版传播策略,包括拓展版权运营主体、构建海内外平台价值链、提供多元化平台服务策略、动员读者参与翻译和多元化开发版权内容。后从激发平台活力和提升内容产出能力、加强平台合作以拓展海外传播渠道、增强 IP 全维度开发路径、注重海外受众接受度和培养专业型翻译人才五个方面为中国网络漫画的海外出版传播提出建议。

Abstract: This paper briefly reviews and comprehends the development history and current situation of Korean webcomics. Then, it analyzes and summarizes the overseas publishing and dissemination strategies of the Korean webcomic, including expanding the copyright operating entities, constructing the value chain of domestic and overseas platforms, providing diversified platform service strategies, mobilizing readers to participate in translation, and diversifying the development of copyrighted contents. Afterwards, this paper puts forward suggestions for the overseas publishing and dissemination of Chinese webcomic from the aspects of stimulating the vitality of platforms and improving the content output capacity, strengthening platform cooperation to expand overseas dissemination channels, enhancing the path of IP development in all dimensions, focusing on the acceptance of overseas audiences and cultivating professional translation talents.

中图分类号: