出版科学 ›› 2022, Vol. 30 ›› Issue (6): 90-.

• 多媒体 数字出版 • 上一篇    下一篇

数据中台赋能出版头部企业多元业务发展研究

  

  1. 武汉理工大学法学与人文社会学院,武汉,430070
  • 出版日期:2022-11-15 发布日期:2022-12-05
  • 作者简介:张弛,新闻传播学博士,武汉理工大学法学与人文社会学院讲师。
  • 基金资助:
    本文系国家社会科学基金青年项目“基于用户个性化需求的精准出版研究”(18CXW009)阶段性研
    究成果。

Big Data Middle-end Enabling Publishing Top Enterprise Multi-Business
Development Research

  1. School of Law,Humanities and Society, Wuhan University of Technology, Wuhan, 430072
  • Online:2022-11-15 Published:2022-12-05

摘要:

数据中台是大数据落地运用的平台化、实践化、具体化,是数字企业的 2.0 进阶。出版
头部企业构建数据中台是要解决“数据孤岛”“数据烟囱”问题,将大数据“连起来”;是要解决“数
据废气”问题,将大数据“用起来”;是要解决“数据冗余”问题,将大数据“管起来”。是要通过
搭建“大中台、小前台”架构推动出版头部企业加快数字化转型,通过构建数据中台赋能产品业务端、
用户业务端、服务业务端,推动出版头部企业多元业务的高质量发展。

关键词:

Abstract:

Big Data Middle-end which is digital enterprise 2.0 advanced placement can be
considered as landing application platform,practice and concretion of big data. Big Data middle
end of publishing top enterprises is to solve the problem of “data island”and “information
island”by big data connection, to solve the problem of “data exhaust”by big data using, to
solve the problem of “data redundancy”by big data management, to accelerate the digital
transformation of publishing top enterprises by building the structure of “big Middle-end, small
proscenium”, to promote the high quality of development of publishing top enterprises by
empowering the product business side, the client business side, the service business side.

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