出版科学 ›› 2021, Vol. 29 ›› Issue (6): 66-.

• 发行学 发行工作 • 上一篇    下一篇

网络分享的动机、模式与困境 :对网络字幕组的质性考察

  

  1. 武汉大学媒体发展研究中心,武汉,430072
  • 出版日期:2021-11-15 发布日期:2021-12-01
  • 作者简介:赵珞琳,武汉大学媒体发展研究中心助理研究员,武汉大学新闻与传播学院博士后。

Motivation,Modes and Dilemma :A Qualitative Study of Fan-subbing Groups’
Online Sharing Practices

  1. Center for Studies of Media Development, Wuhan University, Wuhan, 430072
  • Online:2021-11-15 Published:2021-12-01

摘要:

基于布迪厄实践理论,以质性方法考察网络字幕组的网络分享实践,分析其内在动机、
实践模式及困境,为理解我国互联网背景下文化生产和数字劳动提供一个新的阐释视角。研究发现,
字幕组的分享模式是自愿、自由、自主与自我管理的结合 ;成员出于积累个人社会文化资本的动
机进行字幕分享,最终呈现利他主义的结果 ;字幕组也由于外部条件约束和内部价值冲突面临着
两难困境。

关键词:

Abstract:

Based on Bourdieu’s theory of practice, this study takes a qualitative approach to
examine fan-subbing groups as an online sharing practice, analyzing their intrinsic motivations,
practice modes, and dilemmas to provide a new perspective of interpreting cultural production
and digital laboring in the context of Chinese cyberspace. The study found that the mode of fan
subbing is a combination of voluntariness, freedom, autonomy and self-management, and
that members share subtitles out of the motive of accumulating social and cultural capital, and
ultimately presenting altruistic results. Fan-subbing groups also face a dilemma due to external
constraints and internal value conflicts.

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