关键词: 数据驱动, 图书馆业, 出版业, 经营策略

Abstract:

This paper combined with the largest volume of business volume cumulative Shanghai Central
Library book circulation data, personal data, annual readersreading data, real-time data as an example,
discusses the fresh data derived from the mass of information can give the topic development, information
push, all these provide important reference for promotion of reading, book marketing. At last, the paper also
discusses the bottleneck of the publishing house which needs to break through the use of library data.