出版科学 ›› 2014, Vol. 22 ›› Issue (4): 69-.

• 出版学 出版工作 • 上一篇    下一篇

面向图书内容变革的出版企业战略选择

杨迎会   

  1. 时代出版传媒股份有限公司
  • 出版日期:2014-07-15 发布日期:2014-07-15
  • 作者简介:杨迎会,时代出版传媒股份有限公司编辑。

The Publishing Companies’Strategies in the Era of Book Content Change

  • Online:2014-07-15 Published:2014-07-15

摘要:

在价值性、市场化、技术化和社会化四大趋势的推动下,出版企业遭遇内容变革的尖锐挑战。坚守质量防线,建立以创意为核心的内容开发机制,以创意推动内容开发范式转变,着力从市场、政策、数字化、多元化层面探索内容结构调整,向全维度内容服务深入转型,打造眼尖上的中国、眼尖上的世界,是出版企业深化改革必要的战略选择。

关键词: 出版企业, 内容变革, 战略选择

Abstract:

With the promotion of four trends of culturalization,marketization,technicalization and socialization, publishing companies are suffering a sharp challenge of content reform. The necessary strategic choice of deepening reform with publishing companies is that, insisting on the defense of quality, building a content development mechanism focused on creation, transforming the content development paradigm with promoting creation, searching for the content reconstruct focused on the level of market,policy,digital and diversity, deepening transforming forward full dimension content, building the sight of China, the sight of the world.