关键词: 外部性, 国有出版企业, 公共政策

Abstract:

Book publication has both positive and negative externalities， which makes the public policy has inherent rationality， whether it is based on the control or encourage by goverment. As China’s publishing industry reforming， publishing enterprises become the main body of market competition， the policies should be to culture viability of the state-owned publishing enterprises in the market competition as the goal， at the same time requirements of various public policy of the government must act in a rational boundary.