关键词: 出版发行, 激励机制, 委托-代理理论

Abstract:

Based on the principle-agent theory， this paper researched how to design effective incentive mechanism for publishing enterprises，and the results are listed as follow.Firstly，incentive must take the staff’s effort cost into consideration，and incentive cost will reduce with the reduce of effort cost.Secondly，person’s attitude toward risk is an important fact for applying incentive mechanism，and adjust it to correlated the compensation structure will improve the intensity and efficiency of incentives.Thirdly，designing the performance evaluation indicators should consider one’s post，with applicable evaluation index reducing incentive cost.