关键词: 文学期刊, 数字化, 内容提供商, 品牌理念, 宣传推广

Abstract:

In the digital context, using the digital media to attract more readers, and develop a broader market spaces has become the consensus of several literary periodicals. In the digital operation, if ignoring the problems related to the digitalization, the road will encounter difficulties. Based on this, this paper trys to put forward a few problems in digital operation of literary journals from strengthening the role of literary content providers awareness, pay attention to the differences of different forms of literary journals and brand concept of unity, to strengthen the promotion of digital literary journal.