Abstract:

The innovation mechanism and the successful transformation of Italy design media ensured the
continuous influence of Italy design and culture in the global design community. Italy design media through the
internationalization of the content, established editorial team worldwide as well as cooperation with international
media organization to expand its international influence, and to ensure that the publication of continuous
innovation and competitiveness; the media through cross border exchanges to promote the integration and
innovation of design resources, hire editors from different areas to ensure that the media’s innovative and
diversified; mass media provide a solid foundation for the creative activities of the design media;rapid digital
transformation to ensure that the media continues to innovate and influence.