关键词: 商务印书馆 丨晚清小说 , 丨营销策略 , 丨制度建设

Abstract:

In the late Qing Dynasty， the Commercial Press’s novels cause of a very prosperous, not only production and sales volume of novels was the first, but also founded a number of fiction magazines, cultivated a large
number of translators. They balanced between the interests of moral and novel concepts, both conformed to the novel
revolution and promoted the prosperity of the novel market; and the smart and flexible novel marketing mode, it was to
become the modern novel publishing success story. They also left an excellent cultural heritage, not only has a large
number of novel products, have novel royalties, copyright legislation, such as the modern system of building experience,
which was to promote the development of the modern publishing industry.