出版科学 ›› 2009, Vol. 17 ›› Issue (6): 97-.

• 出版史 出版文化 • 上一篇    下一篇

晚清商务印书馆在近代小说发展中的典范意义

谢仁敏   

  1. ( 华东师范大学,上海,200241)
  • 出版日期:2009-12-15 发布日期:2009-12-15
  • 作者简介:谢仁敏,华东师范大学讲师。

  • Online:2009-12-15 Published:2009-12-15

摘要:

晚清商务印书馆的小说事业实绩卓著, 不仅小说产销量第一, 还创办了多种小说杂志, 聚合了
大批小说著译名家; 其义利兼顾的小说经营理念, 既策应了“ 小说界革命” 的发展, 也直接推动了小说市场的
繁荣; 而其精明灵活的小说营销模式, 更是成为近代小说出版机构的成功典范。 该馆留下的文化遗产, 并不局
限于出版众多的小说精品, 其在小说稿酬、 版权立法等现代制度建设方面的探索实践, 对推动近代出版业的发
展同样具有现实意义。

关键词: 商务印书馆 丨晚清小说 , 丨营销策略 , 丨制度建设

Abstract:

In the late Qing Dynasty, the Commercial Press’s novels cause of a very prosperous, not only production and sales volume of novels was the first, but also founded a number of fiction magazines, cultivated a large
number of translators. They balanced between the interests of moral and novel concepts, both conformed to the novel
revolution and promoted the prosperity of the novel market; and the smart and flexible novel marketing mode, it was to
become the modern novel publishing success story. They also left an excellent cultural heritage, not only has a large
number of novel products, have novel royalties, copyright legislation, such as the modern system of building experience,
which was to promote the development of the modern publishing industry.