关键词: 数字出版物 丨营销策略 , 丨电子图书

Abstract:

In this paper , the author foucus on digital innovation , and analyezes solution of experiential marketing for
presses to meet various and individual demands from clients and to built up its core competence effectively. This paper puts
forwards four suggestions: to allow the readers to brow the books online; to provide customized digital augmented product
; to give special serives to the readers by digital innovaion ; to provide interact experience through the blog.