Abstract:

Small and medium presses in the current market status are facing much similar dinemma. Beginning
from a strategic point, this paper tries to find a practical way for small and medium presses to break away from dieemma.
Five aspects of product strategy, sales channel strategy, brand strategy, talent strategy and motivation strategy， are
included in this strategic framework pointed out in this paper for small and medium presses. This five connected
strategies should be considered and faced when presses are planning to be bigger and stronger.