Abstract:

The salary of executives in listed media company is growing rapidly, and the salary structure is tended
to be more reasonable, while the incentive function, salary structure and long-term incentives still should be emphasized.
This paper reviews the history of equity incentive of the listed media companies. To realize the target of the equity
ownership incentive, we must evaluate the external environment and internal constraints, select reasonable equity
incentive model, design a scientific assessment system, and improve the supporting system.