Publishing Journal ›› 2026, Vol. 34 ›› Issue (2): 87-97.

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Beyond APC: Economically Sustainable Models for Journal Open Access Publishing

  

  1. (School of Information Management, Wuhan University, Wuhan, 430072)
  • Received:2025-05-16 Revised:2026-03-31 Online:2026-05-08 Published:2026-05-09

Abstract: This paper systematically analyzes the challenges of the APC model, including pricing opacity, escalating costs, and inequitable access to publication, alongside the inherent limitations of transformative agreements as a transitional solution, particularly cost rigidity and persistently low journal flip rates. These findings reveal that APC-based economic logic is fundamentally ill-suited to sustaining journal OA publishing. The paper then examines the economic rationale, current practices, and practical challenges of three non-APC OA models : Diamond OA, Green OA,and S2O. As the broader adoption of these models remains constrained by evaluation systems,academic culture, market structure, and infrastructure, progress requires coordinated efforts across four dimensions: reforming research assessment, shifting academic community norms and behavior, rebalancing power in the scholarly publishing market, and securing long-term public investment in open science infrastructure, with the ultimate aim of building a diversified portfolio of OA publishing models responsive to the varied needs of publishers, disciplines, and regions.

Key words: Open access Academic publishing APC Academic equity Economic sustainability

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