Publishing Journal ›› 2026, Vol. 34 ›› Issue (2): 87-97.

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Beyond APC: Economically Sustainable Models for Journal Open Access Publishing

  

  1. School of Information Management, Wuhan University, Wuhan, 430072
  • Received:2025-05-16 Revised:2026-03-31 Online:2026-05-08 Published:2026-05-09

Abstract: This paper systematically analyzes the challenges of the APC modelincluding pricing opacityescalating costsand inequitable access to publicationalongside the inherent limitations of transformative agreements as a transitional solutionparticularly cost rigidity and persistently low journal flip rates. These findings reveal that APC-based economic logic is fundamentally ill-suited to sustaining journal OA publishing. The paper then examines the economic rationalecurrent practicesand practical challenges of three non-APC OA models Diamond OAGreen OAand S2O. As the broader adoption of these models remains constrained by evaluation systemsacademic culturemarket structureand infrastructureprogress requires coordinated efforts across four dimensions: reforming research assessmentshifting academic community norms and behaviorrebalancing power in the scholarly publishing marketand securing long-term public investment in open science infrastructurewith the ultimate aim of building a diversified portfolio of OA publishing models responsive to the varied needs of publishersdisciplinesand regions.

Key words: Open access Academic publishing APC Academic equity Economic sustainability

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