美国数字教材出版平台发展研究与启示

Abstract

Abstract:

The development process of digital textbook publishing platforms in the United States can be divided into the textbook digitization stage，the online database and open courseware stage，the stage of rapid resource convergence，and the stage of deep technology integration. Based on their market shares in the US market，research is conducted on digital textbook publishing platforms in the United States that are based on e-textbooks，video courses，and have professional characteristics，as well as European digital textbook publishing platforms that have a certain market share in the United States. The characteristics of these platforms in terms of development paths，cooperation models，planning concepts，service measures，and technological directions are analyzed. On this basis，from the perspectives of accurately grasping policy orientations，effectively integrating resources from multiple parties，meticulously planning a globalization plan，attaching great importance to users’ service experience，and actively exploring technological innovation paths，countermeasures and suggestions are provided for the development of digital textbook publishing in China.

Key words:

Digital textbook publishing , American publishing research , Publishing development strategies , Online education platform , Digital education

CLC Number:

G239

Chen Jian’an.

Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in the United States

[J]. Publishing Journal, 2025, 33(4): 40-54.

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Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in the United States

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