Publishing Journal ›› 2009, Vol. 17 ›› Issue (3): 67-.
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Abstract:
Vicious commodities fleeing is a common and incurable problem which the book publishing enterprises are faced with in the course of their channel management and the insiders have been long concerning. This paper started with the analysis of the hazard and causes of the vicious commodities fleeing and set forth some well-targeted strategies for the prevention and control on the vicious fleeing at the book market.
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URL: https://cbkx.whu.edu.cn/jwk3/cbkx/EN/
https://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2009/V17/I3/67