Abstract:

This paper analyses the distribution mode and strategies of the synthetic pictorial
during 1926-1937. At that time, the unification of the nation had not been virtually achieved, domestic political situation
had not been stable and the publishing market had not been ripe. In this context, the , as a commercial
pictorial, established a multidimensional and layered commercial distribution system which reached domestic and
overseas markets. Its circulation was kept on a high level. The distribution mode of provides
enlightenment for today’ s publishing market.