Abstract:

Analyzes the transformation of payment system in the publishing industry in Taiwan. Based on such
analyses, this paper also explores industrial trends in the future. Publishing industry encountered many difficulties from
serious drop in the sales rate in 2004. Two largest chain retailers then, in 2008, called for major changes in the payment
system developed from early years of the industry. These changes imposed severe survival challenges to all firms along
the industrial chain. This paper focuses on different impacts upstream and downstream firms face and from which to
provide insights into industry development under new payment system in the future. Besides continuous related adjustments
within the industrial chain, this paper argues that the publishing industry as a whole may be forced to re-situate itself and
change its role in relation to the upstream and downstream firms.