Abstract:

By analyzing The Long Tail, we can find that those books which have small quantity, low even little
profit could get profits by taking advantage of the broad marketing channel. We may construct a Long Tail which based on
the Internet, namely the core of publication is the content, the e-books is the main body, the Internet is the information
platform, printing on demand is the supplement, exploring enough kinds of books to induce custunmers’ purchase.