Abstract:

The promotion of cultural globalization makes it possible for the international spread of knowledge. Nowadays, the influence and discourse of the academic journals have become the important embodiment of culture soft power in the international academic area. Based on the opportunities and challenges from the new media, this article analyzes the problems of the current Chinese social science academic journals existing in the process of internationalization. With the help of communication perspective, it has systematically studied the characteristics and rules of the international communication. Finally, this paper tries to provide effective solutions for academic periodical internationalization from three aspects: communication subject, content and mode of transmission. It’s of great importance to avoid getting trapped in the “westernization”and“anglicizing”myth.What’s more, it’s  never too late to actively set up academic issues as well as to hand down the Chinese culture and promote international academic discourse.