Publishing Journal ›› 2011, Vol. 19 ›› Issue (5): 74-.

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  • Online:2011-09-15 Published:2011-09-15

Abstract:

Based on the comparison of the five world’s largest media groups Bertelsmann, Viacom, Disney, News
Corporation and Time Warner’s new media strategies, the author analyzed the characteristics, methods and effects of th
eir strategies in the two new media waves. Finally, proposed the enlightenment to the development of China’s
media groups.