Abstract:

The agglomeration development of the publishing industry is an important way to advance prosperity of the culture industry, and the publishing groups is an important carrier of the clustering development of Chinese cultural industry.
The agglomeration economic characteristic and great learning effects that groups have reduce the long-term average cost
of the publishing and distribution institutions in groups, and their benefits are obvious. Group is home of various polices,
including industrial polices, and it provides supporting conditions, such as a relatively perfect public platform, so that
it can bring more income to the publishing and distribution institutions in groups than those out of groups. The common
benefits of the two above gain advantage for publishing and distribution companies in cost and income, and result in the
group surplus of the publishing group, which is similar to the industrial clusters surplus. It is also the direct economic
driving force for the formation, maintenance and development of publishing groups.