Abstract: The innovation and development of the reading teminal has always been a key component in publishing process. Forms of reading teminal can be chronologically categorised into material, paper and digit. The invention and development of digital terminal have forced the paper form to a severe situation where a choice between coexisting and disappearing has to be made. With a comparison between the paper teminal and digital teminal, this essay will reveal the evolution patten of the reading teminal, from a perspective of IMC (Interrated of marketing communication).